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Marketing Insights

Think with Google: Marketing Research & Digital Trends

How Joe Fresh used insights and YouTube influencers to win new holiday customers

11 Nov 2019 00:00

Joe Fresh used insights to target two audiences where they could have a big impact, then reached them with custom video campaigns and bumper videos.

How Indochino’s lean marketing team gets big results during the competitive holiday season

8 Nov 2019 00:00

Indochino custom men’s apparel brand offers advice to small marketing teams looking to stand out online during the holiday shopping season.

The future of telecom: Embracing the power of 5G

31 Oct 2019 00:00

The emergence of 5G has created both change and opportunity in the telecom industry. Here are five key trends being powered by 5G.

Diversity & Inclusivity Report: Gender in advertising

31 Oct 2019 00:00

Achieving diversity and inclusion in advertising is an ongoing journey. But the data in our latest diversity and inclusion report is encouraging.

Why you remembered that YouTube ad

29 Oct 2019 00:00

Discover new research on why people remember YouTube ads and how ad sequencing affects recall, brand awareness, and purchase intent.

The always-on shopper: How consumers are redefining the holiday shopping season

18 Oct 2019 00:00

Canadian consumers are shopping earlier and later than Black Friday, Cyber Monday and Boxing Day. Here are 3 holiday trends we’re noticing.

What makes people around the world click "add to cart"?

10 Oct 2019 00:00

Dive into Google data to discover the unique habits and motivations that shape the latest global ecommerce and online shopping trends.

Lightspeed CEO Dax Dasilva shares 3 strategies for cultivating innovation

7 Oct 2019 00:00

Lightspeed’s Dax Dasilva offers 3 tips for cultivating innovation.

Holiday Playbook: Your guide to the latest shopping insights

4 Oct 2019 00:00

The holiday season is approaching. Stay on top of the latest shopping insights with Think with Google’s Holiday Playbook.

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

1 Oct 2019 00:00

To stand out, PepsiCo has to deliver a personal and valuable customer experience. That means a digital transformation to customer-first marketing.

9 ways we’re changing habits, so we can make more inclusive marketing at Google

1 Oct 2019 00:00

See how Google learned that diversity and inclusion in advertising is about so much more than checking a casting box.

How to create an effective video ad for every stage of the customer journey

30 Sep 2019 00:00

We recently studied thousands of skippable TrueView video ads to better understand how creative elements influence ad performance and video metrics.

4 marketing principles to live by from the brand boss at Calvin Klein & PVH

27 Sep 2019 00:00

Chief digital officer at PVH and chief marketing officer at Calvin Klein shares 4 marketing rules that are key to driving success.

Get to know today’s telecom consumers

26 Sep 2019 00:00

Google research into the Canadian telecom consumer reveals customer segments with unique online behaviour. Learn who they are, and how to win them over.

Innovating in retail: Loblaw Media’s move to micro-niche marketing

16 Sep 2019 00:00

An overview of Loblaw Media and its move to micro-niche marketing.

The road to 2025: Preparing for tomorrow’s auto industry today

5 Sep 2019 00:00

Al-Karim Awadia, Head of Automotive at Google, addresses the macro, consumer, and digital trends shaping the automotive industry between now and 2025.

3 unexpected ways shoppers turn to video in the store aisle

4 Sep 2019 00:00

Research reveals how customers are using video during their shopping journeys. Here are the top three use cases for in-store video shopping behavior.

How to measure what matters most: A measurement model for success

15 Aug 2019 00:00

Google has created a new framework to help marketers “mature” their measurement plans, with actionable steps to improve your measurement capability.

3 shopping-related trends you should know about

13 Aug 2019 00:00

Learn about three top viral shopping trends on YouTube and what they mean for marketers. Think with Google takes you inside shopping spree videos.

Why data-inspired creativity is the future of effective marketing

13 Aug 2019 00:00

Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.

Rethink productivity: How doing less can help you achieve more

30 Jul 2019 00:00

Discover time management tips to help you rethink productivity. These productivity tips will show you how to think beyond the idea of multitasking.

Inside Google Marketing: How we think about digital-first planning

29 Jul 2019 00:00

We plan for digital channels first, investing heavily in video. Discover our rationale and why you may want to adjust your strategy to do the same.

Rest is best: How IKEA harnessed the appeal of a good night’s sleep to drive customers to store

24 Jul 2019 00:00

Digital advertising helps brands reach audiences at the right moment. Learn how IKEA and YouTube created a digital video campaign centered around sleep.

Training and retaining top talent: IPG Mediabrands’ Leith Mellors on fostering the next generation of digital marketers

11 Jul 2019 00:00

In this shifting marketing landscape, talent retention is more important, and more challenging, than ever. In this installment of the Big Thinkers series, Leith Mellors, Senior Vice President of Talent, Canada at IPG Mediabrands, talks about how agencies can play a key role in fostering the next generation of digital marketers.

Think beyond the buy: Shopping is an omnichannel journey

11 Jul 2019 00:00

Today’s shoppers browse and research online even when they intend to buy in-store. Here’s what you need to know about the omnichannel shopping journey.

Reflect, connect, learn: How video is fulfilling new roles in people’s lives

10 Jul 2019 00:00

As YouTube trends continue to be a strong marker of video search behaviour, here’s how we’ve seen emotional needs motivate and drive video choice.

Doing the right thing, well: Lessons from top companies on building a better data-first strategy

5 Jul 2019 00:00

Companies who continue to make common mistakes with data, and refuse to give themselves the room to experiment and to fail, will end up at the back of the pack. Neil Hoyne, head of customer analytics at Google, shares some key lessons from top companies on how to measure better.

Primed for growth: How to win with digital in the Canadian retail landscape

28 Jun 2019 00:00

Canadian eCommerce is growing fast, and Canadians are regularly going online to shop. Yet Canadian retailers are behind, and not acting urgently enough to win these consumers over in their path to purchase.

Future proofing your business: Why digital is the way to win in Canada

26 Jun 2019 00:00

Digitally savvy Canadian shoppers are ready and waiting for a great online shopping experience. This report will outline how retailers can best reach them.

Reach beyond reach: Brand marketing in the age of machine learning

24 Jun 2019 00:00

In the near future, all media buying will be automated. Being good at buying media will no longer be a competitive advantage. Nicolas Darveau-Garneau explains how to measure better and find the right KPIs for brands to succeed.

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