Joe Fresh used insights to target two audiences where they could have a big impact, then reached them with custom video campaigns and bumper videos.
Indochino custom men’s apparel brand offers advice to small marketing teams looking to stand out online during the holiday shopping season.
The emergence of 5G has created both change and opportunity in the telecom industry. Here are five key trends being powered by 5G.
Achieving diversity and inclusion in advertising is an ongoing journey. But the data in our latest diversity and inclusion report is encouraging.
Discover new research on why people remember YouTube ads and how ad sequencing affects recall, brand awareness, and purchase intent.
Canadian consumers are shopping earlier and later than Black Friday, Cyber Monday and Boxing Day. Here are 3 holiday trends we’re noticing.
Dive into Google data to discover the unique habits and motivations that shape the latest global ecommerce and online shopping trends.
Lightspeed’s Dax Dasilva offers 3 tips for cultivating innovation.
The holiday season is approaching. Stay on top of the latest shopping insights with Think with Google’s Holiday Playbook.
To stand out, PepsiCo has to deliver a personal and valuable customer experience. That means a digital transformation to customer-first marketing.
See how Google learned that diversity and inclusion in advertising is about so much more than checking a casting box.
We recently studied thousands of skippable TrueView video ads to better understand how creative elements influence ad performance and video metrics.
Chief digital officer at PVH and chief marketing officer at Calvin Klein shares 4 marketing rules that are key to driving success.
Google research into the Canadian telecom consumer reveals customer segments with unique online behaviour. Learn who they are, and how to win them over.
An overview of Loblaw Media and its move to micro-niche marketing.
Al-Karim Awadia, Head of Automotive at Google, addresses the macro, consumer, and digital trends shaping the automotive industry between now and 2025.
Research reveals how customers are using video during their shopping journeys. Here are the top three use cases for in-store video shopping behavior.
Google has created a new framework to help marketers “mature” their measurement plans, with actionable steps to improve your measurement capability.
Learn about three top viral shopping trends on YouTube and what they mean for marketers. Think with Google takes you inside shopping spree videos.
Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.
Discover time management tips to help you rethink productivity. These productivity tips will show you how to think beyond the idea of multitasking.
We plan for digital channels first, investing heavily in video. Discover our rationale and why you may want to adjust your strategy to do the same.
Digital advertising helps brands reach audiences at the right moment. Learn how IKEA and YouTube created a digital video campaign centered around sleep.
In this shifting marketing landscape, talent retention is more important, and more challenging, than ever. In this installment of the Big Thinkers series, Leith Mellors, Senior Vice President of Talent, Canada at IPG Mediabrands, talks about how agencies can play a key role in fostering the next generation of digital marketers.
Today’s shoppers browse and research online even when they intend to buy in-store. Here’s what you need to know about the omnichannel shopping journey.
As YouTube trends continue to be a strong marker of video search behaviour, here’s how we’ve seen emotional needs motivate and drive video choice.
Companies who continue to make common mistakes with data, and refuse to give themselves the room to experiment and to fail, will end up at the back of the pack. Neil Hoyne, head of customer analytics at Google, shares some key lessons from top companies on how to measure better.
Canadian eCommerce is growing fast, and Canadians are regularly going online to shop. Yet Canadian retailers are behind, and not acting urgently enough to win these consumers over in their path to purchase.
Digitally savvy Canadian shoppers are ready and waiting for a great online shopping experience. This report will outline how retailers can best reach them.
In the near future, all media buying will be automated. Being good at buying media will no longer be a competitive advantage. Nicolas Darveau-Garneau explains how to measure better and find the right KPIs for brands to succeed.