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Marketing Insights

Think with Google: Marketing Research & Digital Trends

Think with Google Canada’s most-read articles of 2019

5 Dec 2019 00:00

We’ve rounded up our 2019 content that resonated most with Canadian marketers, from data and measurement to consumer journeys and the power of video.

Canadians are omnichannel holiday shoppers — and it’s not too late to reach them

28 Nov 2019 00:00

Research shows Canadians are omnichannel shoppers, moving between online and offline shopping. Here are 5 reasons why.

Inside Google Marketing: 3 marketing myths we busted this past year

25 Nov 2019 00:00

We tested some popular marketing myths that needed dispelling so we could take our marketing to the next level. Here are three myths that we busted.

Less instinct, more structure: Borrow Google’s tips for hiring top marketing talent

25 Nov 2019 00:00

According to external studies and internal research, structured interviews are better. Here are 4 ways to use structured interviews to find talent.

What 2.7M YouTube ads reveal about gender bias in marketing

25 Nov 2019 00:00

We’ve conducted global research on gender representation and bias in advertising, film, television, and more. Here’s what you should know.

3 behavioural and cultural shifts we saw on YouTube this past year

22 Nov 2019 00:00

Here are the three biggest YouTube behavioural themes that marketers need to pay attention to from 2019.

3 tips from OMD for creating valuable AI experiences for consumers and brands

21 Nov 2019 00:00

New technologies are becoming mainstream, opening up new opportunities for brands. The AI future is already here. Discover how can brands get ahead.

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

20 Nov 2019 00:00

We’ve taken a look at the top three behaviour trends of this year’s holiday shoppers so you can exceed their expectations and boost sales.

How Joe Fresh used insights and YouTube influencers to win new holiday customers

11 Nov 2019 00:00

Joe Fresh used insights to target two audiences where they could have a big impact, then reached them with custom video campaigns and bumper videos.

How Indochino’s lean marketing team gets big results during the competitive holiday season

8 Nov 2019 00:00

Indochino custom men’s apparel brand offers advice to small marketing teams looking to stand out online during the holiday shopping season.

Who wants to watch videos of normal people doing normal things? Just about everyone

1 Nov 2019 00:00

“With me” videos, the latest trend on YouTube, are surprisingly simple. Viewers watch them for company, in-depth information, and even motivation.

Diversity & Inclusivity Report: Gender in advertising

31 Oct 2019 00:00

Achieving diversity and inclusion in advertising is an ongoing journey. But the data in our latest diversity and inclusion report is encouraging.

The future of telecom: Embracing the power of 5G

31 Oct 2019 00:00

The emergence of 5G has created both change and opportunity in the telecom industry. Here are five key trends being powered by 5G.

Why you remembered that YouTube ad

29 Oct 2019 00:00

Discover new research on why people remember YouTube ads and how ad sequencing affects recall, brand awareness, and purchase intent.

The always-on shopper: How consumers are redefining the holiday shopping season

18 Oct 2019 00:00

Canadian consumers are shopping earlier and later than Black Friday, Cyber Monday and Boxing Day. Here are 3 holiday trends we’re noticing.

What makes people around the world click "add to cart"?

10 Oct 2019 00:00

Dive into Google data to discover the unique habits and motivations that shape the latest global ecommerce and online shopping trends.

Lightspeed CEO Dax Dasilva shares 3 strategies for cultivating innovation

7 Oct 2019 00:00

Lightspeed’s Dax Dasilva offers 3 tips for cultivating innovation.

Holiday Playbook: Your guide to the latest shopping insights

4 Oct 2019 00:00

The holiday season is approaching. Stay on top of the latest shopping insights with Think with Google’s Holiday Playbook.

9 ways we’re changing habits, so we can make more inclusive marketing at Google

1 Oct 2019 00:00

See how Google learned that diversity and inclusion in advertising is about so much more than checking a casting box.

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

1 Oct 2019 00:00

To stand out, PepsiCo has to deliver a personal and valuable customer experience. That means a digital transformation to customer-first marketing.

How to create an effective video ad for every stage of the customer journey

30 Sep 2019 00:00

We recently studied thousands of skippable TrueView video ads to better understand how creative elements influence ad performance and video metrics.

4 marketing principles to live by from the brand boss at Calvin Klein & PVH

27 Sep 2019 00:00

Chief digital officer at PVH and chief marketing officer at Calvin Klein shares 4 marketing rules that are key to driving success.

Get to know today’s telecom consumers

26 Sep 2019 00:00

Google research into the Canadian telecom consumer reveals customer segments with unique online behaviour. Learn who they are, and how to win them over.

Innovating in retail: Loblaw Media’s move to micro-niche marketing

16 Sep 2019 00:00

An overview of Loblaw Media and its move to micro-niche marketing.

The road to 2025: Preparing for tomorrow’s auto industry today

5 Sep 2019 00:00

Al-Karim Awadia, Head of Automotive at Google, addresses the macro, consumer, and digital trends shaping the automotive industry between now and 2025.

3 unexpected ways shoppers turn to video in the store aisle

4 Sep 2019 00:00

Research reveals how customers are using video during their shopping journeys. Here are the top three use cases for in-store video shopping behavior.

How to measure what matters most: A measurement model for success

15 Aug 2019 00:00

Google has created a new framework to help marketers “mature” their measurement plans, with actionable steps to improve your measurement capability.

Why data-inspired creativity is the future of effective marketing

13 Aug 2019 00:00

Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.

3 shopping-related trends you should know about

13 Aug 2019 00:00

Learn about three top viral shopping trends on YouTube and what they mean for marketers. Think with Google takes you inside shopping spree videos.

Rethink productivity: How doing less can help you achieve more

30 Jul 2019 00:00

Discover time management tips to help you rethink productivity. These productivity tips will show you how to think beyond the idea of multitasking.

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