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Marketing Insights

Think with Google: Marketing Research & Digital Trends

How speeding up your mobile site can improve your bottom line

30 Jun 2020 00:00


Google’s Official Digital Marketing Publication. New mobile speed data, provides a look into the positive effect mobile page speed has on performance.


How Pride Toronto went virtual to keep audiences engaged and connected

30 Jun 2020 00:00


Due to the COVID-19, Pride Toronto needed to pivot their event online. Here’s how the team has made their first Virtual Pride a success.


A marketer's guide to machine learning fairness

29 Jun 2020 00:00


ML fairness builds trust, widens reach, and shows customers that their concerns matter. Here are clear steps for developing inclusive ML.


One minute with … Amanda Richman

24 Jun 2020 00:00


Google’s Official Digital Marketing Publication. We spent a minute interviewing Amanda Richman of Wavemaker about why she loves her line of work.


One minute with … Jeff Stamp

24 Jun 2020 00:00


Google’s Official Digital Marketing Publication. We spent a minute interviewing Jeff Stamp of Grey North America about how he became a better leader.


One minute with … Christine Chen

24 Jun 2020 00:00


Google’s Official Digital Marketing Publication. We spent a minute interviewing Christine Chen of Goodby, Silverstein & Partners about her career path.


One minute with … Steve Carbone

24 Jun 2020 00:00


Google’s Official Digital Marketing Publication. We spent a minute interviewing Steve Carbone of Mediacom about his professional super power.


One minute with … Renato Fernandez

23 Jun 2020 00:00


Google’s Official Digital Marketing Publication. We spent a minute with Renato Fernandez of TBWA\Chiat\Day about a surprising thing on his desk.


How digital tools are helping Canadian small businesses survive the biggest retail disruption of our time

23 Jun 2020 00:00


Celebrating Canadian small businesses, and sharing digital tools and resources that have been helping during COVID-19.


The Update: How Google is helping businesses respond to COVID-19

17 Jun 2020 00:00


In the first video of The Update series, Marie Gulin-Merle talks to Jerry Dischler about the state of the digital ad industry in the wake of COVID-19.


Coming soon: How Google is handling the shift to virtual events

17 Jun 2020 00:00


Google’s Official Digital Marketing Publication. Marcelo Alba shares how Google pivoted its approach to market virtual events in recent months.


The Update: How 2 brands adapted in the early days of the pandemic

17 Jun 2020 00:00


Google’s Official Digital Marketing Publication. In the latest Update video, Panera Bread shares radical changes & common responses during coronavirus.


Coming soon: How Google takes a human-first approach to mobile experiences

17 Jun 2020 00:00


Google’s Official Digital Marketing Publication. Marvin Chow shares how to create great mobile experiences by combining empathy with your brand.


Coming soon: Why clarity on marketing objectives is critical in the age of automation

17 Jun 2020 00:00


Google’s Official Digital Marketing Publication. Marie Gulin-Merle and Jason Spero discuss how clear marketing objectives are the key to success.


How we’re rethinking our approach to OKRs and goal-setting

17 Jun 2020 00:00


Fab Dolan, director of marketing at Google Canada, discusses his team's new approach to OKRs and goal-setting.


Coming soon: Measurement that helps every dollar count

17 Jun 2020 00:00


Google’s Official Digital Marketing Publication. Marie Gulin-Merle & Vidhya Srinivasan discuss ROI measurement to make the most of your marketing dollars.


3 ways brands can take action today to fight racial inequity

15 Jun 2020 00:00


Google's Official Digital Marketing Publication. Discover 3 immediate strategies brands can take to make the industry more equitable.


Now is a time for change in the industry

12 Jun 2020 00:00


Google's Official Digital Marketing Publication. This is more than a moment, it's a movement. We're committed to changing racial equity in our industry.


Canadian auto trends show the demand for cars hasn’t gone away — it’s gone digital

11 Jun 2020 00:00


The COVID-19 crisis has sped up the auto industry’s digital transformation and marketers need to quickly adjust and adapt.


What design thinking can teach us about teamwork in a world on pause

9 Jun 2020 00:00


Human-centered design thinking can help us navigate the coronavirus situation by focusing on needs through empathy, expansive thinking, and experimentation.


Navigating your retail business through COVID-19

3 Jun 2020 00:00


A guide to help retailers and brands adapt in a dynamic environment.


How to lead your team in a time of chaos and complexity

2 Jun 2020 00:00


As the COVID-19 pandemic unfurls, Google provides insights on corporate leadership during a time of chaos and complexity.


How to foster inclusion while working from home

2 Jun 2020 00:00


With many people working remotely, we’re sharing lessons about fostering virtual connections and creating an inclusive at-home work environment.


What marketers can learn from online gaming’s winning playbook

2 Jun 2020 00:00


Google’s Official Digital Marketing Publication. Here’s a look at what online gaming behaviour & trends mean for those inside and outside the industry.


Dispatches from April: The latest observations on creative effectiveness amid COVID-19

2 Jun 2020 00:00


When we look at video ads that have been effective on YouTube since the coronavirus pandemic, we’ve made a few key observations that may help marketers.


How Panera Bread pivoted to offer groceries in the midst of the pandemic

2 Jun 2020 00:00


We recently interviewed Panera’s CMO and Chief Digital Officer to learn how they managed to launch the Panera Grocery initiative during coronavirus.


Back to Basics: Adjusting your audience strategy during times of change

29 May 2020 00:00


Here are three considerations when re-assessing and adjusting your audience strategy during times of change.


How to navigate digital banking needs now and in the future

29 May 2020 00:00


Digital has become a critical channel for retail banks during the pandemic. Here’s what banks need to do now to embrace the digital future.


Navigating the road ahead: A guide to help Canadian businesses adapt marketing strategies in wake of COVID-19

29 May 2020 00:00


Coronavirus has changed life as we know it. Discover a marketing guide designed to help Canadian businesses adapt their marketing strategies.


We have a unique chance to recommit to diversity and unity

29 May 2020 00:00


Google’s Official Digital Marketing Publication. Inclusion moves us from a moment, like Asian Pacific American Heritage Month, to a movement. Here's how.

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