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Marketing Insights

Think with Google: Marketing Research & Digital Trends

9 free online courses to elevate your digital marketing and leadership skills

2 Apr 2020 00:00


Discover a selection of free courses to help you develop business digital marketing and leadership skills during the coronavirus outbreak.


Event marketing considerations for pivoting from live to virtual gatherings

31 Mar 2020 00:00


If you’re looking to pivot a live event to a digital one, check out this primer from Google’s own events and experience marketing team.


How to stay on top of market trends in a dynamic environment

25 Mar 2020 00:00


To help you find insights and get the most of the tool, here are our 10 top tips for using Google Trends to navigate this dynamic environment.


3 ways retailers can help shoppers during the coronavirus outbreak

24 Mar 2020 00:00


Here are some retail strategies and recommendations you can apply to help shoppers during the COVID-19 outbreak.


Working from home? 4 tips for staying productive

19 Mar 2020 00:00


COVID-19 has led many employees to work from home. To help, here are four tips to stay productive, accountable, and collaborative as you work from home.


Inside Google Marketing: 3 things we’re considering as we rethink live events

19 Mar 2020 00:00


Discover how event marketing teams at Google are reevaluating event marketing strategy during this unique moment amidst a global pandemic.


Inside Google Marketing: 5 principles guiding our media teams in the wake of the COVID-19 outbreak

19 Mar 2020 00:00


Discover five media principles that teams are using to navigate Google’s campaigns through the COVID-19 outbreak.


A guide to hosting virtual events on YouTube

19 Mar 2020 00:00


More and more businesses are being forced to reconsider their events strategy. Discover our guide to hosting virtual events on YouTube.


Resources to help your small business manage through uncertainty

17 Mar 2020 00:00


Here are some tips and recommendations to help you navigate the challenges for your small businesses as the world responds to COVID-19.


Why simplifying your analytics strategy can save you time — and money

11 Mar 2020 00:00


When online contact lens and eyewear retailer Clearly simplified their analytics strategy, it saved them time and money.


Use these 6 tips for better video calls while working at home

11 Mar 2020 00:00


COVID-19 continues to affect our communities. In response, Google has shared 6 ways to better use videoconferencing while working from home.


Coronavirus: How Google is helping

9 Mar 2020 00:00


COVID-19 is affecting communities in different ways. People are looking for helpful advice and accurate information. Here's what Google is doing.


Craft a smarter ad bidding strategy with machine learning in 3 steps

6 Mar 2020 00:00


Grow your business. Review three steps you can take to make automated smart advertising bidding tools work harder for you.


The Think with Google Podcast

5 Mar 2020 00:00


From Think with Google and Gimlet Creative, a new podcast that explores the future of marketing, to keep your marketing team ahead of the curve.


Women in marketing: 5 Google leaders share their career stories and advice

3 Mar 2020 00:00


We spoke with Google Marketing women and asked them to share their career stories, challenges, and advice for women, or anyone, developing their careers.


If you’re using a single tool for measurement, think again

2 Mar 2020 00:00


No single measurement tool can perfectly capture all data. To be successful, you’ll need a blended approach to measuring media impact across channels.


Ask a researcher: How do needs drive intent?

26 Feb 2020 00:00


Consumer needs spark consumer journeys. How can marketers identify those needs and address them? The latest consumer research from Google will help.


20 marketing thought leaders share insights for 2020

18 Feb 2020 00:00


It’s the start of a new year — and a new decade. For marketers, it’s also a time to think big. We asked some of Canada’s marketing thought leaders to share what’s top-of-mind for their teams in 2020.


Parsing the difference between diversity and inclusion

13 Feb 2020 00:00


Diversity without inclusion doesn’t work, but what is the difference between the two and where do we fall short? We spoke to industry leaders to find out.


Industry leaders share what diversity means to them

13 Feb 2020 00:00


Industry experts share what diversity really means to them. Discover more than just the meaning of diversity but also the importance of it.


How the ad industry can make better progress on D&I efforts

13 Feb 2020 00:00


Here’s how the advertising industry can ensure diversity and inclusion efforts happen in 2020 and beyond.


Why inclusive teams deliver better ideas and stronger outcomes

13 Feb 2020 00:00


Hear from industry experts on why diversity and inclusion are important and how diversity initiatives can bring new perspectives into the workplace.


Digital wellbeing is about more than just screentime

12 Feb 2020 00:00


Uncover perceptions and statistics on digital wellbeing, the complicated relationship people have with technology, and what that means for brands.


How leading executives use insights to drive growth

7 Feb 2020 00:00


What do old-school market research, informal focus groups, and an empty chair have in common? Check out the latest marketing insights to find out.


Inside Google Marketing: How the Google Doodle helps us connect with people around the world

6 Feb 2020 00:00


The Google Doodle, commemorating important events and cultural moments, or honoring notable figures, has humble origins.


Despite progress in big-game ads, representation doesn’t match reality

3 Feb 2020 00:00


The NFL has been home to ads that featured action, comedy, and plenty of men. See how Super Bowl ads are tackling diversity and inclusion.


What does it take to create a standout video ad campaign? Lessons from the YouTube Works winners

3 Feb 2020 00:00


We asked YouTube Works awards Canada winners to share their strategies for creative video ad campaigns.


We're always thinking about travel

31 Jan 2020 00:00


We spend 10% of our time online thinking about travel. But we don’t research alike, which makes each travel customer journey look very different.


How to drive measurement forward in a privacy-centric world

31 Jan 2020 00:00


Discover Financial Services shares advice for other brands wanting to start the journey to better data measurement today.


No TV ad for the Super Bowl? No problem

28 Jan 2020 00:00


Since 2015, traditional TV Viewership of the Super Bowl is down 14%, while digital streaming rose 200%. However, the big game continues to get bigger.

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