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Marketing Insights

Think with Google: Marketing Research & Digital Trends

Why inclusive marketing means accessible marketing

1 Jul 2022 00:00


Google’s Official Digital Marketing Publication. Explore principles from All In, an inclusive marketing toolkit with a playbook on accessible creative.


Inclusive marketing: Behind the scenes of the Google Pixel 6 campaign with Simu Liu

23 Jun 2022 00:00


The Pixel 6's new ad campaign starring Marvel superhero Simu Liu is bringing Google’s inclusivity efforts to life. Get a behind-the-scenes look.


Why marketers are missing worlds of content people want — and how to change that

23 Jun 2022 00:00


Google’s Official Digital Marketing Publication. Ben Jones shares recommendations for today’s content landscape and why online video marketing matters.


Michele Romanow on how she took Clearco global and why ‘the world needs more Canada’

21 Jun 2022 00:00


Michele Romanow, CEO of Clearco, knows a thing or two about international expansion. And she’s here to tell us why the world needs more Canada.


How Booking.com is breaking down barriers for LGBTQ+ travellers

14 Jun 2022 00:00


Google’s Official Digital Marketing Publication. Explore this case study to see how Booking.com’s Travel Proud program works for LGBTQ+ travelers.


Reach potential customers at every stage of the funnel with video

10 Jun 2022 00:00


Google’s Official Digital Marketing Publication. Explore these full-funnel marketing examples to see why a holistic approach to video ads is a must.


3 consumer personas and new insights to help brands navigate the supply chain disruption

10 Jun 2022 00:00


World events are affecting the supply chain in Canada — shifting how people shop. These are three emerging consumer personas to look out for.


What toothpicks have to do with marketing measurement strategies

9 Jun 2022 00:00


Google’s Official Digital Marketing Publication. Discover Neil Hoyne’s take on starting small, marketing measurement strategies & the toothpick rule.


TV’s shift to digital: How brands can use YouTube to reach Canadians in the age of streaming

30 May 2022 00:00


The shift to streaming means YouTube is a mainstay in Canadian homes. Learn why brands should adopt a connected TV strategy to reach consumers.


How Kia is boosting business by focusing on first-party data

26 May 2022 00:00


Google’s Official Digital Marketing Publication. Browse this case study to see how Kia became a more customer-centric brand with first-party data.


How future-ready businesses are building for tomorrow

20 May 2022 00:00


Google’s Official Digital Marketing Publication. Explore digital leadership traits & how future-ready, digitally mature businesses build for tomorrow.


How bank CFOs and CMOs can partner to drive growth

17 May 2022 00:00


Banking’s gone digital. And now more than ever a strong partnership between finance and marketing leaders is key. Here’s how to take the next step.


Investing in women: How brands can close the gender gap in finances and wealth

16 May 2022 00:00


Issues like pay inequality hinder women — and the financial sector can make a difference. Here are 5 ways marketers can help close the wealth gap.


Mastering the art of storytelling on YouTube

12 May 2022 00:00


Google’s Official Digital Marketing Publication. Discover techniques to master storytelling on YouTube and meet advertising objectives with the ABCDs.


What Google is doing to help brands build resilience and drive results

11 May 2022 00:00


Google’s Official Digital Marketing Publication. Discover how Google helps brands build resilience, drive marketing results, and transform digitally.


Multicultural Marketing Report: How to get started

3 May 2022 00:00


Relating to audiences is key for a successful marketing strategy. Here are five steps to form authentic connections with multicultural Canadians.


Multicultural Marketing Report: Key seasonal moments for marketers

3 May 2022 00:00


From Canada Day to New Year, every season has its key moments. Find out how they are reflected in Search.


Multicultural Marketing Report: Building confidence — The newcomer journey

2 May 2022 00:00


From opening a bank account to buying a home, here’s what the typical newcomer journey in Canada looks like.


Why marketers should be building authentic connections with multicultural Canadians – and how to get started

2 May 2022 00:00


Multicultural Canadians are growing groups of shoppers, but representation in ads hasn’t followed. This is what marketers need to do.


Multicultural Marketing Report: Seeking balance

2 May 2022 00:00


Multicultural Canadians are balancing new traditions with those from their home country. This is how they find out top of mind information.


Multicultural Marketing Report: Canada is a land of diversity

2 May 2022 00:00


22% of Canada’s population identify as an underrepresented group, making it a multicultural nation. Discover what a land of diversity looks like.


Multicultural Marketing Report: Building confidence — The purchase journey

2 May 2022 00:00


The internet plays a big part for multicultural Canadians when searching for new products. Discover the power of advertising with this audience.


One agency’s path to outstanding video creative

26 Apr 2022 00:00


Google’s Official Digital Marketing Publication. Discover how to supercharge your creative for digital media with these video creative best practices.


3 steps for building a privacy-safe culture

26 Apr 2022 00:00


Google’s Official Digital Marketing Publication. Explore three steps brands should consider when building their privacy-safe strategies and culture.


Inside Google Marketing: Digital transformation with Bethany Poole

25 Apr 2022 00:00


Google’s Official Digital Marketing Publication. Watch as Bethany Poole discusses digital transformation and why a digital-first mindset is essential.


Fact vs. fiction: 3 measurement myths holding back your marketing

21 Apr 2022 00:00


Google’s Official Digital Marketing Publication. Explore these three digital marketing myths to help build a strong measurement foundation.


3 tips to maximize automation’s potential with human ingenuity

21 Apr 2022 00:00


Google’s Official Digital Marketing Publication. Discover our tips for maximizing automation potential by adding a human touch to machine learning.


Close the deal with the ABCDs for Action

20 Apr 2022 00:00


Google’s Official Digital Marketing Publication. Explore how to apply YouTube's ABCDs to prompt a response with an action ad campaign.


Get your brand noticed with the ABCDs for Awareness

19 Apr 2022 00:00


Google’s Official Digital Marketing Publication. Discover how to raise your brand’s profile on YouTube with the ABCDs for Awareness.


Understanding the ABCDs of effective creative on YouTube

19 Apr 2022 00:00


Google’s Official Digital Marketing Publication. Explore these best practices and principles to understand the ABCDs of effective creative on YouTube.

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