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Marketing Insights

Think with Google: Marketing Research & Digital Trends

Full stream ahead: Why TV’s shift to digital is an opportunity brands can’t miss

18 Jan 2022 00:00


Google's Official Digital Marketing Publication. Discover why brands need a digital-first approach to TV marketing and advertising and how to do it.


How machine learning can help marketers supercharge website conversions

14 Jan 2022 00:00


Google's Official Digital Marketing Publication. Understand the power of machine learning models and learn how to implement them to drive conversion.


Think with Google Canada’s most-read articles of 2021

16 Dec 2021 00:00


Google’s Official Digital Marketing Publication. Browse our most read articles & popular content of 2021.


What to know about this year’s Canadian last-minute holiday shoppers

15 Dec 2021 00:00


Google’s Official Digital Marketing Publication. To help prepare for the last-minute holiday shopping rush, explore these trends, behaviors, and tips.


Year in Search 2021

10 Dec 2021 00:00


Google’s Official Digital Marketing Publication. Explore 2021 Google Search data for insights into the priorities, interests, and habits of users.


What 2021 Search trends mean for your digital strategy

7 Dec 2021 00:00


Google’s Official Digital Marketing Publication. Discover Year in Search, our 2021 search trends report, and what it means for your digital strategy.


Why we should rethink accessibility as customization

1 Dec 2021 00:00


Google's Official Digital Marketing Publication. Discover the curb cut effect & why we should rethink accessibility features & options as accessibility.


What year-end YouTube trends say about where we are and where we’re headed

30 Nov 2021 00:00


Google’s Official Digital Marketing Publication. Explore what YouTube’s Culture and Trends team discovered when analyzing the top videos of 2021.


What the latest changes to Google Search will mean for advertisers

21 Nov 2021 00:00


Google’s Official Digital Marketing Publication. Discover what the latest Google Search changes, updates, and innovations will mean for advertisers.


4 ways to make your app successful

18 Nov 2021 00:00


We’ve compiled the latest app research to help you learn how to make a successful app to drive business growth and gain customer loyalty.


Marketing mix models are based in science, but also need a touch of art

18 Nov 2021 00:00


Google’s Official Digital Marketing Publication. Explore the art of marketing mix models, which help evaluate marketing investments for the right ROI.


The all-new marketer’s playbook for delivering performance and privacy

17 Nov 2021 00:00


Google’s Official Digital Marketing Publication. Explore our marketing playbook to learn how to protect customer privacy while continuing to deliver performance.


Global Insights Briefing: Out and about for the holidays

17 Nov 2021 00:00


Google’s Official Digital Marketing Publication. Discover the latest insights for the season including searches on the holidays, travel, and shopping.


3 surprising ways people prioritize sustainability in the wake of the pandemic

15 Nov 2021 00:00


Google’s Official Digital Marketing Publication. Consumer sustainability behaviors have changed since the pandemic. Explore these trends to learn more.


5 tested creative tactics for more effective home and personal care ads

5 Nov 2021 00:00


Google's Official Digital Marketing Publication. Discover advertising tactics that resonate with viewers of home care and personal video ads.


3 early shopping trends for the 2021 holiday season

2 Nov 2021 00:00


What’s in store for 2021’s festive season? New Google and Ipsos research on Canadian holiday shopping behaviours reveals early trends for the retail industry.


Holiday travel will look different this year. Here’s how marketers can be ready

1 Oct 2021 00:00


Google’s Official Digital Marketing Solution. Explore the insights we've put together to help marketers position themselves for success this season.


Get comfortable with more types of machine learning models

21 Sep 2021 00:00


Google's Official Digital Marketing Publication. Explore and get comfortable with different types of machine learning marketing and data modeling.


How to drive retail sales and reach new customers this holiday season

15 Sep 2021 00:00


Explore a retail guide made to help businesses connect with and acquire customers, as well as prepare for sales and marketing this holiday season.


How to be ready for holiday shoppers this year

1 Sep 2021 00:00


Google’s Official Digital Marketing Publication. We’ve been surveying shoppers since the pandemic. Explore findings for your holiday marketing strategy


Why marketers’ picture of seniors is getting old

20 Jul 2021 00:00


Google’s Official Digital Marketing Publication. Explore research we conducted with Pew last year into a group we’re calling “digital seniors.”


How marketers can move from promoting products, to offering solutions

15 Jul 2021 00:00


How marketers can move from promoting products, to offering solutions


The future of privacy — and how you can prepare

14 Jul 2021 00:00


Google's Official Digital Marketing Publication. Learn more about Google Privacy Sandbox's privacy-first alternatives to third-party cookies.


Why Tim Hortons’ digital rebrand was a powerful play for the future

29 Jun 2021 00:00


Discover how the reinvention of Tim Hortons Roll Up the Rim campaign drove sales, engaged new customers and paved the way towards digitalization.


How the best companies in the world are reinventing their customer experience

29 Jun 2021 00:00


Google's Official Digital Marketing Publication. Explore how companies are reinventing the online customer experience with these basics & case studies.


Back to Basics: How small businesses can craft powerful video strategies

24 Jun 2021 00:00


The shift in video consuming habits have brought new opportunities for SMBs. Learn 5 YouTube strategies to get creative and grow your business.


5 ways to make your meetings more inclusive

24 Jun 2021 00:00


Google's Official Digital Marketing Publication. Discover how to run more intentionally inclusive meetings with these practices and tips.


Talking Shop: Building inclusive businesses with Morgan DeBaun and Melissa Butler

22 Jun 2021 00:00


Google's Official Digital Marketing Publication. Explore how two entrepreneurs built inclusive businesses using a scaling strategy to create products.


Global Insights Briefing: Preparing for face time

22 Jun 2021 00:00


Google's Official Digital Marketing Publication. As vaccinations continue, search query data shows people are ready for life and events post pandemic.


4 ways the pandemic has changed shopping behaviours

22 Jun 2021 00:00


Google's Official Digital Marketing Publication. Learn how the pandemic shaped consumer shopping behavior and what trends are here to stay.

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