Think with Google: Marketing Research & Digital Trends
Why inclusive marketing means accessible marketing
Google’s Official Digital Marketing Publication. Explore principles from All In, an inclusive marketing toolkit with a playbook on accessible creative.
Inclusive marketing: Behind the scenes of the Google Pixel 6 campaign with Simu Liu
The Pixel 6's new ad campaign starring Marvel superhero Simu Liu is bringing Google’s inclusivity efforts to life. Get a behind-the-scenes look.
Why marketers are missing worlds of content people want — and how to change that
Google’s Official Digital Marketing Publication. Ben Jones shares recommendations for today’s content landscape and why online video marketing matters.
Michele Romanow on how she took Clearco global and why ‘the world needs more Canada’
Michele Romanow, CEO of Clearco, knows a thing or two about international expansion. And she’s here to tell us why the world needs more Canada.
How Booking.com is breaking down barriers for LGBTQ+ travellers
Google’s Official Digital Marketing Publication. Explore this case study to see how Booking.com’s Travel Proud program works for LGBTQ+ travelers.
Reach potential customers at every stage of the funnel with video
Google’s Official Digital Marketing Publication. Explore these full-funnel marketing examples to see why a holistic approach to video ads is a must.
3 consumer personas and new insights to help brands navigate the supply chain disruption
World events are affecting the supply chain in Canada — shifting how people shop. These are three emerging consumer personas to look out for.
What toothpicks have to do with marketing measurement strategies
Google’s Official Digital Marketing Publication. Discover Neil Hoyne’s take on starting small, marketing measurement strategies & the toothpick rule.
TV’s shift to digital: How brands can use YouTube to reach Canadians in the age of streaming
The shift to streaming means YouTube is a mainstay in Canadian homes. Learn why brands should adopt a connected TV strategy to reach consumers.
How Kia is boosting business by focusing on first-party data
Google’s Official Digital Marketing Publication. Browse this case study to see how Kia became a more customer-centric brand with first-party data.
How future-ready businesses are building for tomorrow
Google’s Official Digital Marketing Publication. Explore digital leadership traits & how future-ready, digitally mature businesses build for tomorrow.
How bank CFOs and CMOs can partner to drive growth
Banking’s gone digital. And now more than ever a strong partnership between finance and marketing leaders is key. Here’s how to take the next step.
Investing in women: How brands can close the gender gap in finances and wealth
Issues like pay inequality hinder women — and the financial sector can make a difference. Here are 5 ways marketers can help close the wealth gap.
Mastering the art of storytelling on YouTube
Google’s Official Digital Marketing Publication. Discover techniques to master storytelling on YouTube and meet advertising objectives with the ABCDs.
What Google is doing to help brands build resilience and drive results
Google’s Official Digital Marketing Publication. Discover how Google helps brands build resilience, drive marketing results, and transform digitally.
Multicultural Marketing Report: How to get started
Relating to audiences is key for a successful marketing strategy. Here are five steps to form authentic connections with multicultural Canadians.
Multicultural Marketing Report: Key seasonal moments for marketers
From Canada Day to New Year, every season has its key moments. Find out how they are reflected in Search.
Multicultural Marketing Report: Building confidence — The newcomer journey
From opening a bank account to buying a home, here’s what the typical newcomer journey in Canada looks like.
Multicultural Canadians are growing groups of shoppers, but representation in ads hasn’t followed. This is what marketers need to do.
Multicultural Marketing Report: Seeking balance
Multicultural Canadians are balancing new traditions with those from their home country. This is how they find out top of mind information.
Multicultural Marketing Report: Canada is a land of diversity
22% of Canada’s population identify as an underrepresented group, making it a multicultural nation. Discover what a land of diversity looks like.
Multicultural Marketing Report: Building confidence — The purchase journey
The internet plays a big part for multicultural Canadians when searching for new products. Discover the power of advertising with this audience.
One agency’s path to outstanding video creative
Google’s Official Digital Marketing Publication. Discover how to supercharge your creative for digital media with these video creative best practices.
3 steps for building a privacy-safe culture
Google’s Official Digital Marketing Publication. Explore three steps brands should consider when building their privacy-safe strategies and culture.
Inside Google Marketing: Digital transformation with Bethany Poole
Google’s Official Digital Marketing Publication. Watch as Bethany Poole discusses digital transformation and why a digital-first mindset is essential.
Fact vs. fiction: 3 measurement myths holding back your marketing
Google’s Official Digital Marketing Publication. Explore these three digital marketing myths to help build a strong measurement foundation.
3 tips to maximize automation’s potential with human ingenuity
Google’s Official Digital Marketing Publication. Discover our tips for maximizing automation potential by adding a human touch to machine learning.
Close the deal with the ABCDs for Action
Google’s Official Digital Marketing Publication. Explore how to apply YouTube's ABCDs to prompt a response with an action ad campaign.
Get your brand noticed with the ABCDs for Awareness
Google’s Official Digital Marketing Publication. Discover how to raise your brand’s profile on YouTube with the ABCDs for Awareness.
Understanding the ABCDs of effective creative on YouTube
Google’s Official Digital Marketing Publication. Explore these best practices and principles to understand the ABCDs of effective creative on YouTube.
