We spend 10% of our time online thinking about travel. But we don’t research alike, which makes each travel customer journey look very different.
Industry experts share their thoughts on brand storytelling and how brands will best connect with consumers in the future.
Here are three analytics resolutions all marketers should make in 2020 if they want to create a competitive advantage for their company.
Whether your company is big or small, learning new marketing skills and brushing up on marketing tools can help both you and your team.
BMW Canada partnered with Unskippable Labs to explore what kinds of video ads drive action and share their findings for your next YouTube campaign.
With 2020 upon us, everyone is talking about what will the future of marketing marketing look like? Hear marketing predictions from industry leaders.
The emergence of smartphone augmented reality (AR) technology is powering a new visual era of helpfulness. Here’s what you need to know.
Google’s Year in Search, highlighting the moments that resonated around the world, provides a window into search trends that shaped 2019.
Discover the marketing pearls of wisdom we’ve heard from Think with Google contributors around the world in 2019.
What’s most critical when planning any marketing narrative? Consumer engagement. We interviewed 3 experts to find out how they do it.
We’ve rounded up our 2019 content that resonated most with Canadian marketers, from data and measurement to consumer journeys and the power of video.
Research shows Canadians are omnichannel shoppers, moving between online and offline shopping. Here are 5 reasons why.
We’ve conducted global research on gender representation and bias in advertising, film, television, and more. Here’s what you should know.
According to external studies and internal research, structured interviews are better. Here are 4 ways to use structured interviews to find talent.
We tested some popular marketing myths that needed dispelling so we could take our marketing to the next level. Here are three myths that we busted.
Here are the three biggest YouTube behavioural themes that marketers need to pay attention to from 2019.
New technologies are becoming mainstream, opening up new opportunities for brands. The AI future is already here. Discover how can brands get ahead.
We’ve taken a look at the top three behaviour trends of this year’s holiday shoppers so you can exceed their expectations and boost sales.
Joe Fresh used insights to target two audiences where they could have a big impact, then reached them with custom video campaigns and bumper videos.
Indochino custom men’s apparel brand offers advice to small marketing teams looking to stand out online during the holiday shopping season.
“With me” videos, the latest trend on YouTube, are surprisingly simple. Viewers watch them for company, in-depth information, and even motivation.
Achieving diversity and inclusion in advertising is an ongoing journey. But the data in our latest diversity and inclusion report is encouraging.
The emergence of 5G has created both change and opportunity in the telecom industry. Here are five key trends being powered by 5G.
Discover new research on why people remember YouTube ads and how ad sequencing affects recall, brand awareness, and purchase intent.
Canadian consumers are shopping earlier and later than Black Friday, Cyber Monday and Boxing Day. Here are 3 holiday trends we’re noticing.
Dive into Google data to discover the unique habits and motivations that shape the latest global ecommerce and online shopping trends.
Lightspeed’s Dax Dasilva offers 3 tips for cultivating innovation.
The holiday season is approaching. Stay on top of the latest shopping insights with Think with Google’s Holiday Playbook.
To stand out, PepsiCo has to deliver a personal and valuable customer experience. That means a digital transformation to customer-first marketing.
See how Google learned that diversity and inclusion in advertising is about so much more than checking a casting box.