We’ve rounded up our 2019 content that resonated most with Canadian marketers, from data and measurement to consumer journeys and the power of video.
Research shows Canadians are omnichannel shoppers, moving between online and offline shopping. Here are 5 reasons why.
We tested some popular marketing myths that needed dispelling so we could take our marketing to the next level. Here are three myths that we busted.
According to external studies and internal research, structured interviews are better. Here are 4 ways to use structured interviews to find talent.
We’ve conducted global research on gender representation and bias in advertising, film, television, and more. Here’s what you should know.
Here are the three biggest YouTube behavioural themes that marketers need to pay attention to from 2019.
New technologies are becoming mainstream, opening up new opportunities for brands. The AI future is already here. Discover how can brands get ahead.
We’ve taken a look at the top three behaviour trends of this year’s holiday shoppers so you can exceed their expectations and boost sales.
Joe Fresh used insights to target two audiences where they could have a big impact, then reached them with custom video campaigns and bumper videos.
Indochino custom men’s apparel brand offers advice to small marketing teams looking to stand out online during the holiday shopping season.
“With me” videos, the latest trend on YouTube, are surprisingly simple. Viewers watch them for company, in-depth information, and even motivation.
Achieving diversity and inclusion in advertising is an ongoing journey. But the data in our latest diversity and inclusion report is encouraging.
The emergence of 5G has created both change and opportunity in the telecom industry. Here are five key trends being powered by 5G.
Discover new research on why people remember YouTube ads and how ad sequencing affects recall, brand awareness, and purchase intent.
Canadian consumers are shopping earlier and later than Black Friday, Cyber Monday and Boxing Day. Here are 3 holiday trends we’re noticing.
Dive into Google data to discover the unique habits and motivations that shape the latest global ecommerce and online shopping trends.
Lightspeed’s Dax Dasilva offers 3 tips for cultivating innovation.
The holiday season is approaching. Stay on top of the latest shopping insights with Think with Google’s Holiday Playbook.
See how Google learned that diversity and inclusion in advertising is about so much more than checking a casting box.
To stand out, PepsiCo has to deliver a personal and valuable customer experience. That means a digital transformation to customer-first marketing.
We recently studied thousands of skippable TrueView video ads to better understand how creative elements influence ad performance and video metrics.
Chief digital officer at PVH and chief marketing officer at Calvin Klein shares 4 marketing rules that are key to driving success.
Google research into the Canadian telecom consumer reveals customer segments with unique online behaviour. Learn who they are, and how to win them over.
An overview of Loblaw Media and its move to micro-niche marketing.
Al-Karim Awadia, Head of Automotive at Google, addresses the macro, consumer, and digital trends shaping the automotive industry between now and 2025.
Research reveals how customers are using video during their shopping journeys. Here are the top three use cases for in-store video shopping behavior.
Google has created a new framework to help marketers “mature” their measurement plans, with actionable steps to improve your measurement capability.
Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.
Learn about three top viral shopping trends on YouTube and what they mean for marketers. Think with Google takes you inside shopping spree videos.
Discover time management tips to help you rethink productivity. These productivity tips will show you how to think beyond the idea of multitasking.