Think with Google: Marketing Research & Digital Trends
How speeding up your mobile site can improve your bottom line
Google’s Official Digital Marketing Publication. New mobile speed data, provides a look into the positive effect mobile page speed has on performance.
How Pride Toronto went virtual to keep audiences engaged and connected
Due to the COVID-19, Pride Toronto needed to pivot their event online. Here’s how the team has made their first Virtual Pride a success.
A marketer's guide to machine learning fairness
ML fairness builds trust, widens reach, and shows customers that their concerns matter. Here are clear steps for developing inclusive ML.
One minute with … Amanda Richman
Google’s Official Digital Marketing Publication. We spent a minute interviewing Amanda Richman of Wavemaker about why she loves her line of work.
Google’s Official Digital Marketing Publication. We spent a minute interviewing Jeff Stamp of Grey North America about how he became a better leader.
One minute with … Christine Chen
Google’s Official Digital Marketing Publication. We spent a minute interviewing Christine Chen of Goodby, Silverstein & Partners about her career path.
One minute with … Steve Carbone
Google’s Official Digital Marketing Publication. We spent a minute interviewing Steve Carbone of Mediacom about his professional super power.
One minute with … Renato Fernandez
Google’s Official Digital Marketing Publication. We spent a minute with Renato Fernandez of TBWA\Chiat\Day about a surprising thing on his desk.
Celebrating Canadian small businesses, and sharing digital tools and resources that have been helping during COVID-19.
The Update: How Google is helping businesses respond to COVID-19
In the first video of The Update series, Marie Gulin-Merle talks to Jerry Dischler about the state of the digital ad industry in the wake of COVID-19.
Coming soon: How Google is handling the shift to virtual events
Google’s Official Digital Marketing Publication. Marcelo Alba shares how Google pivoted its approach to market virtual events in recent months.
The Update: How 2 brands adapted in the early days of the pandemic
Google’s Official Digital Marketing Publication. In the latest Update video, Panera Bread shares radical changes & common responses during coronavirus.
Coming soon: How Google takes a human-first approach to mobile experiences
Google’s Official Digital Marketing Publication. Marvin Chow shares how to create great mobile experiences by combining empathy with your brand.
Coming soon: Why clarity on marketing objectives is critical in the age of automation
Google’s Official Digital Marketing Publication. Marie Gulin-Merle and Jason Spero discuss how clear marketing objectives are the key to success.
How we’re rethinking our approach to OKRs and goal-setting
Fab Dolan, director of marketing at Google Canada, discusses his team's new approach to OKRs and goal-setting.
Coming soon: Measurement that helps every dollar count
Google’s Official Digital Marketing Publication. Marie Gulin-Merle & Vidhya Srinivasan discuss ROI measurement to make the most of your marketing dollars.
3 ways brands can take action today to fight racial inequity
Google's Official Digital Marketing Publication. Discover 3 immediate strategies brands can take to make the industry more equitable.
Now is a time for change in the industry
Google's Official Digital Marketing Publication. This is more than a moment, it's a movement. We're committed to changing racial equity in our industry.
Canadian auto trends show the demand for cars hasn’t gone away — it’s gone digital
The COVID-19 crisis has sped up the auto industry’s digital transformation and marketers need to quickly adjust and adapt.
What design thinking can teach us about teamwork in a world on pause
Human-centered design thinking can help us navigate the coronavirus situation by focusing on needs through empathy, expansive thinking, and experimentation.
Navigating your retail business through COVID-19
A guide to help retailers and brands adapt in a dynamic environment.
How to lead your team in a time of chaos and complexity
As the COVID-19 pandemic unfurls, Google provides insights on corporate leadership during a time of chaos and complexity.
How to foster inclusion while working from home
With many people working remotely, we’re sharing lessons about fostering virtual connections and creating an inclusive at-home work environment.
What marketers can learn from online gaming’s winning playbook
Google’s Official Digital Marketing Publication. Here’s a look at what online gaming behaviour & trends mean for those inside and outside the industry.
Dispatches from April: The latest observations on creative effectiveness amid COVID-19
When we look at video ads that have been effective on YouTube since the coronavirus pandemic, we’ve made a few key observations that may help marketers.
How Panera Bread pivoted to offer groceries in the midst of the pandemic
We recently interviewed Panera’s CMO and Chief Digital Officer to learn how they managed to launch the Panera Grocery initiative during coronavirus.
Back to Basics: Adjusting your audience strategy during times of change
Here are three considerations when re-assessing and adjusting your audience strategy during times of change.
How to navigate digital banking needs now and in the future
Digital has become a critical channel for retail banks during the pandemic. Here’s what banks need to do now to embrace the digital future.
Coronavirus has changed life as we know it. Discover a marketing guide designed to help Canadian businesses adapt their marketing strategies.
We have a unique chance to recommit to diversity and unity
Google’s Official Digital Marketing Publication. Inclusion moves us from a moment, like Asian Pacific American Heritage Month, to a movement. Here's how.
