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Marketing Insights

Think with Google: Marketing Research & Digital Trends

We're always thinking about travel

31 Jan 2020 00:00

We spend 10% of our time online thinking about travel. But we don’t research alike, which makes each travel customer journey look very different.

What is the future of brand storytelling?

23 Jan 2020 00:00

Industry experts share their thoughts on brand storytelling and how brands will best connect with consumers in the future.

3 measurement resolutions all marketers should make for 2020

22 Jan 2020 00:00

Here are three analytics resolutions all marketers should make in 2020 if they want to create a competitive advantage for their company.

3 things you can do right now to invigorate your marketing team for 2020

13 Jan 2020 00:00

Whether your company is big or small, learning new marketing skills and brushing up on marketing tools can help both you and your team.

Repurposing your TV spot as your YouTube campaign? There’s a better way

13 Jan 2020 00:00

BMW Canada partnered with Unskippable Labs to explore what kinds of video ads drive action and share their findings for your next YouTube campaign.

What will marketing look like in 2030?

10 Jan 2020 00:00

With 2020 upon us, everyone is talking about what will the future of marketing marketing look like? Hear marketing predictions from industry leaders.

How smartphones and AR are changing the way we see and interact with the world

8 Jan 2020 00:00

The emergence of smartphone augmented reality (AR) technology is powering a new visual era of helpfulness. Here’s what you need to know.

The search trends that defined Google’s Year in Search

12 Dec 2019 00:00

Google’s Year in Search, highlighting the moments that resonated around the world, provides a window into search trends that shaped 2019.

Marketing pearls of wisdom from around the world this year

9 Dec 2019 00:00

Discover the marketing pearls of wisdom we’ve heard from Think with Google contributors around the world in 2019.

The keys to keeping up with today’s curatorial consumer

9 Dec 2019 00:00

What’s most critical when planning any marketing narrative? Consumer engagement. We interviewed 3 experts to find out how they do it.

Think with Google Canada’s most-read articles of 2019

5 Dec 2019 00:00

We’ve rounded up our 2019 content that resonated most with Canadian marketers, from data and measurement to consumer journeys and the power of video.

Canadians are omnichannel holiday shoppers — and it’s not too late to reach them

28 Nov 2019 00:00

Research shows Canadians are omnichannel shoppers, moving between online and offline shopping. Here are 5 reasons why.

What 2.7M YouTube ads reveal about gender bias in marketing

25 Nov 2019 00:00

We’ve conducted global research on gender representation and bias in advertising, film, television, and more. Here’s what you should know.

Less instinct, more structure: Borrow Google’s tips for hiring top marketing talent

25 Nov 2019 00:00

According to external studies and internal research, structured interviews are better. Here are 4 ways to use structured interviews to find talent.

Inside Google Marketing: 3 marketing myths we busted this past year

25 Nov 2019 00:00

We tested some popular marketing myths that needed dispelling so we could take our marketing to the next level. Here are three myths that we busted.

3 behavioural and cultural shifts we saw on YouTube this past year

22 Nov 2019 00:00

Here are the three biggest YouTube behavioural themes that marketers need to pay attention to from 2019.

3 tips from OMD for creating valuable AI experiences for consumers and brands

21 Nov 2019 00:00

New technologies are becoming mainstream, opening up new opportunities for brands. The AI future is already here. Discover how can brands get ahead.

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

20 Nov 2019 00:00

We’ve taken a look at the top three behaviour trends of this year’s holiday shoppers so you can exceed their expectations and boost sales.

How Joe Fresh used insights and YouTube influencers to win new holiday customers

11 Nov 2019 00:00

Joe Fresh used insights to target two audiences where they could have a big impact, then reached them with custom video campaigns and bumper videos.

How Indochino’s lean marketing team gets big results during the competitive holiday season

8 Nov 2019 00:00

Indochino custom men’s apparel brand offers advice to small marketing teams looking to stand out online during the holiday shopping season.

Who wants to watch videos of normal people doing normal things? Just about everyone

1 Nov 2019 00:00

“With me” videos, the latest trend on YouTube, are surprisingly simple. Viewers watch them for company, in-depth information, and even motivation.

Diversity & Inclusivity Report: Gender in advertising

31 Oct 2019 00:00

Achieving diversity and inclusion in advertising is an ongoing journey. But the data in our latest diversity and inclusion report is encouraging.

The future of telecom: Embracing the power of 5G

31 Oct 2019 00:00

The emergence of 5G has created both change and opportunity in the telecom industry. Here are five key trends being powered by 5G.

Why you remembered that YouTube ad

29 Oct 2019 00:00

Discover new research on why people remember YouTube ads and how ad sequencing affects recall, brand awareness, and purchase intent.

The always-on shopper: How consumers are redefining the holiday shopping season

18 Oct 2019 00:00

Canadian consumers are shopping earlier and later than Black Friday, Cyber Monday and Boxing Day. Here are 3 holiday trends we’re noticing.

What makes people around the world click "add to cart"?

10 Oct 2019 00:00

Dive into Google data to discover the unique habits and motivations that shape the latest global ecommerce and online shopping trends.

Lightspeed CEO Dax Dasilva shares 3 strategies for cultivating innovation

7 Oct 2019 00:00

Lightspeed’s Dax Dasilva offers 3 tips for cultivating innovation.

Holiday Playbook: Your guide to the latest shopping insights

4 Oct 2019 00:00

The holiday season is approaching. Stay on top of the latest shopping insights with Think with Google’s Holiday Playbook.

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

1 Oct 2019 00:00

To stand out, PepsiCo has to deliver a personal and valuable customer experience. That means a digital transformation to customer-first marketing.

9 ways we’re changing habits, so we can make more inclusive marketing at Google

1 Oct 2019 00:00

See how Google learned that diversity and inclusion in advertising is about so much more than checking a casting box.

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